1. Whiteface should create the illusion that you really are that pale, and not that you have a bunch of makeup caked all over your face.
A good base usage:
Not even the most gifted makeup artist can get the necessary coverage from inferior makeup;
If you have dark skin, don't try to do whiteface unless you're going for a very stylized harlequin look or are willing to put makeup on all exposed skin areas;
Try using a base just one or two shades lighter than your own color, and then put white powder over it. It will give you an ethereal, almost grayish cast.
After spending money on a decent base, take the trouble to apply it evenly. It is appalling how many Goths overlook something so basic and vital to their entire aesthetic.
Equally awful and unfortunately as common is the tendency to overpowder and to end one's pallor at the jawbone. These mistakes are just inexcusably stupid, so don't make them.
2. On the subject of eyeliner, liquid is better, but if your hands shake, by all means use the most expensive pencil you can afford.
Inexpensive pencils go on faint and will smudge after an hour. Do rather original with your eye makeup: cobwebs or bat wings drawn across the cheek look silly on anyone over the age of fifteen.
For those under fifteen, however, such adornments are sure to attract the lecherous attention of jaded Goths in their late twenties and early thirties who will probably give you free speed if you prove sufficiently pliable.
3. Find a shade of lipstick not everyone else is wearing.
Theatrical supply shops are the best for really deep shades of congealed-blood red. Apply this with a lip brush for a more precise and severe effect.
4. Strive for originality in your costume. For individuals doing vintage look, realize that both the eighteenth century and the Victorian era have been done to death:
The Twenties, Thirties, and Forties are largely untapped by Goths and have great potential;
One could dress as an emaciated, opium-addicted flapper from the Aleister Crowley set or pose as the Black Dahlia, a would-be actress from the Forties whose gimmick was that she dyed her hair black and would wear only black clothing; her ghastly mutilation and murder remain unsolved to this day.
Also consider that black is not the only color. Deep grays, blues, and greens, as well as blood-red, purple, and ivory, can be equally striking.
5. If you have scars on your wrists from suicide attempts, by all means display them proudly. The similar goes for bruises, cuts, and track marks. However, abscesses should always be coyly veiled in filmy black fabric.
Your look of Goth should be as opulent, decadent, and original as possible. If you are not up to making the necessary effort to carry off this most high-maintenance of affectations, try wearing plaid shirts and listening to Nirvana instead.